INTERNET TERMS

Ad Networks
An aggregator or broker of advertising inventory from many sites

Browser
A program which allows users to access documents on the World Wide Web 9WWW). Browsers can be either text or graphic. They read HTML-coded pages, which reside on a server and interpret the coding into what we see as Web pages. Firefox and and Internet Explorer are examples of Web browsers.

Cache Control Techniques
Servers, which deliver Web pages or ads, can introduce techniques to minimize or eliminate other computers from storing their pages or banners. Most ad servers do not allow caching so that ads served can be properly measures and targeted to the visitor making the request.

Domain
the address or URL of a particular web site. This is also how you describe the name that is at the right of the @sign in an Internet address. “mediactive.net” is the domain name for Mediactive.

Frames
the use of multiple, independent sections to create a single Web page. Each frame is built as a separate HTML file but with one master file to identify each section. When a user requests a page with frames, several pages will be displayed as panes. The calculation of page impressions for Web sites with frame files requires special attention since single page-views have multiple file entries in the server log files.

Hit
the individual records in a server log file which track all Web site files requested by a browser or automated search program. Hits include all requests (images, pages, ads, audio, video, etc.) and whether they were successfully delivered or not. As a measurement tool, hits are only useful to gauge the amount of load on a Web server.

HTML – hypertext Markup Language
The coding method used to format documents for the World Wide Web.

Interstitial 
This term means something in between and is a page that is inserted in the normal flow of content between a user and a site. An Interstitial Ad is an intrusive ad unit that is delivered without specifically being requested by a user.

IP Address – Internet Protocol Address
The numeric address that is translated into a domain name by the Domain Name Server (see also – Domain).

ISP – Internet Service Provider
A company that provides access to the Internet. Before you can connect to the Internet you must first establish an account with an Internet Service Provider.

Platform
The type of computer or operating system on which a software application runs. For example, some common platforms are PC, Macintosh, and Unix.

Portal
A web site that serves as a starting point for Web users. It typically provides useful services such as search, directory of Web sites, news, weather, email, homepage space, stock quotes, sports news, entertainment, telephone directory information, area maps, and cat or message boards.

Proxy Server/Proxy Serving
A technique used to cache information on a Web server and act as an intermediary between a Web client and that Web server. It basically holds the most commonly and recently used content from the World Wide Web for users in order to provide quicker access and to increase server security. This is common for an ISP, especially if they have a slow link to the Internet.

Referral Link
The referring page, or referral link, is a place from which the visitor clicked to get to the current page. In other words, since a hyperlink connects one URL to another, in clicking on a link the browser moves from the referring URL to the destination URL.
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