MEDIA RESEARCH CAPABILITIES

On the media research side, Mediactive Inc. utilizes microBBM radio, BBM RTS, microBBM television, BBM and Nielsen television data, PMB, NadBank, Compusearch, Community Newspaper GIS, Combase, Arbitron and the Internet.

We subscribe to or have full-fledged memberships to all of these services with the exception of PMB, Compusearch, Community Newspaper GIS, Arbitron and Combase.  By having the important research available in-house, we do not need to bill unnecessary hours that are comprised of extraneous back and forth negotiation activities, such as having reps pull research for us, which compromises negotiation leverage.