RESEARCH LINKS

ABC - Audit Bureau of Circulation
www.accessabc.com
Auditing organization supplying independent verification of circulation, readership and audience information for print media.

A.C. Nielsen
www.acnielsen.ca
Market research and analysis.

BBM - Broadcast Bureau of Measurement
www.bbm.ca
A Canadian broadcast research company that produces ratings information for TV, Radio and Interactive Media audiences.  

CARD - Canadian Advertising Rates and Data
www.cardmedia.com
The most comprehensive directory of media and advertising-related companies in Canada.

CCNA - Canadian Community Newspaper Association
www.ccna.ca
Information regarding community (weekly) newspapers across Canada.

CNA - Canadian Newspaper Association
www.cna-acj.ca
Non-profit organization, representing 103 Canadian daily newspapers

COMB - Canadian Outdoor Measurement Bureau
www.comb.org
Provides cost effective, comprehensive, up-to-date and accurate audience data for major out-of-home products in Canada.

CRTC - Cdn. Radio-Television & Telecom. Commission
www.crtc.gc.ca
Responsible for regulating Canada's broadcasting and telecommunications systems.

IAB - Internet Advertising Bureau of Canada
www.iabcanada.com
An organization comprised of Internet publishers, advertisers and agencies who are committed to understanding Internet marketing and advertising. It is the sole Canadian organization fully dedicated to the development and support of online advertising.

NadBank - Newspaper Research
www.nadbank.com
NADbank is the principal research arm of the Canadian newspaper industry.

PMB - Print Measurement Bureau
www.pmb.ca
They produce a database containing information about Canadians' print media habits, product and brand usage, and lifestyles.

RMB - Radio Marketing Bureau
www.rmb.ca
Mission is to educate advertisers on the effective use of the Radio medium, to help them surpass their advertising objectives.

SRDS - Standard Rates and Data Service
www.srds.com
A resource similar to CARD in Canada, but for the U.S.

Telecaster Services of TVB
www.tvb.ca/buton1.htm
Clearance for TV spots to have them approved for air.

TVB - Television Bureau of Canada
www.tvb.ca
Markets the benefits, values and effectiveness of television as an advertising medium collectively to advertisers and agencies.