Susan Beck - Media Director (Calgary)

With over 19 years in the business, Susan is one of the most experienced and respected Media Directors in the business.  Over the years, she has planning multi-level campaigns, honed her negotiating skills and built partnerships with senior-level media suppliers throughout Western Canada.  Susan’s particular passion lies with all things television – ratings, schedules, new programs, trends and negotiation – and she has been a member of the BBM Television Executive Committee since 2002 and until recently, was a member of the Canadian Outdoor Measurement Bureau Board of Directors. Susan is a graduate of the Advertising and Public Relations program at Grant MacEwan Community College.

Her client experience includes many clients such as Western Canadian Lotteries Corporation (WCLC), where she was responsible for media planning and buying for rollover lottery heavy-ups, which included last minute TV, radio and print – one of the more timely and reactive jobs in media planning and buying.  Susan has also worked on many other high profile accounts such as City of Calgary, Calgary Stampede, Husky Energy.  In a previous role as VP Media for Highwood Communications, she also managed the AOR Media Buying for The Government of Alberta.
 
Susan manages the Calgary office and also plans and executes media strategies for our clients.